Sample Essay on Magazines

There is a wide range form of advertisement, such as newspaper, TV, magazine and radio etc. each form of advertisement has its own attribute. However, in order to reach every single target audience and to have a maximum impact on the specific working groups described above, specialist medium is being used, and therefore magazine is chosen as the medium.

Magazine can effectively and instantly arise the interest and desire of the target audience, unlike TV, magazine does not contain unwanted advertising breaks, it can totally attract people’s attention, and the colourful layout of magazine advertisement make the readers feel the products more real and lively compare with newspaper.

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Moreover, magazine advertisement can keep longer, in the other words the advertisements is permanent printed on the magazine, which reduce the probability to lost any information related to the products concerned.

Although, magazines may be the most suitable form of medium, it still contains few disadvantages. Since magazines only confine within the press, as a result people do not know the smell of the fragrance and if the targeted audiences have enquiry then they have no where to be advise, in the other words by advertising on the magazines, it become an one-way communication, being impersonal, limit to close the sale and lack of control over situational reception. Moreover, unlike advertise on TV, magazine lack of movement and sound, the readers may feel monotony compared with advertisements shown on TV. In addition, magazine is less attractive and awareness compares with billboard in some extent.

Young women like to wear different perfumes in different situations. need of sales explanation to the speciality of the fragrance is required.

Apart from other women’s magazine, we have chosen and to advertise the fragrance. Since these two magazines are the most popular and leading women’s fashion magazines in UK. Firstly, we will introduce something about.

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